Lab+9

According to Sylvian Cottong, service design is an essential part of an industry. It refers to combining the methods of product designing and interaction designing to produce a design for product and interface experience. This allows for making a product more useful and more desirable and is focused on customer experience. The following tools and methods are used for service designing:

1. Ethnography: This method uses research-based tools to develop the product. It involves carrying out experiments in the natural or real-world settings to identify and comprehend the service context and user experience.

2. Customer Journey Map: This illustrates how the customer understands and experiences the service interface along the time axis.

3. Service Blueprinting: This provides statistical description or critical service elements such as time, logical sequence of actions and processes.

4. Ideation: In this method, designers make arrangements for users to participate in the design process of the product. This is done by assisting the designers to understand their needs and expectations.

5. Service Prototyping: This tool allows the designers to step into the shoes of the users to understand the user interaction with the product.

According to my personal experience, service prototyping and ideation can be used to help improvise the UTM Office of the Registrar website to make it more user-friendly. This can be done by involving the students in the process of developing the website and also by designers stepping into the students' shoes, thereby making it easier for students to navigate through the website.